Style-etc.boutique was started two years ago as an online designer consignment boutique buying and selling pre-owned, authentic designer apparel, bags and accessories. It has now grown and evolved to include a styling and wardrobe decluttering service because so many friends, clients and even people I didn’t know began asking me to help them find and discover their style.
Over the past year or so, I’ve spent time individually, and in groups, with several women, helping them to build a confident, elegant and easy chic capsule wardrobe that doesn’t feel outdated and yet is aligned with their lifestyle and career choices. What I realized is that women need someone to help them build a genuine, consistent look that can take them from Monday through Friday and then carry a little of that same essence into the weekend.
Based on the needs of real women with a busy schedule and preoccupied mind, Style-Etc.Boutique was reinvented. It is about dressing with intention, not for attention.
The best part of my work is when I see how women transform from the outside to the inside. Sometimes the inside needs time to catch up on the outside but it inevitably happens. The reason is that women often are so lost in the details of their life that they lose the picture of their own person, who they are and where they are heading. I also know women who secretly fear dressing up too much because they are afraid of being judged.
I like to work with women who are willing to re-invent their lives and step out from behind the shadows.
Everything in life is attitude, says DVF, and having the right attitude can take you to the right place in life. You can demonstrate attitude with what you wear. This is what I help women do. It affects their whole life and it is liberating not just to declutter your wardrobes, but to keep only those pieces that appeal deeply to your authentic self.
What I noticed over this period of time was that combining my love for fashion and flair for organization I knew I could have an impact on women’s lives through streamlined approach of wardrobe editing and organization.
Helping people use the tools they already have at their disposal to create more confidence in themselves and their abilities to execute on their goals. I redefine your closet to function as an extension of your lifestyle and your personality.